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Smart Link

Introduction​

Smart Links allow you to dynamically route traffic to multiple offers based on a defined strategy. This guide walks you through creating, configuring, and managing SmartLinks via the Integr8 Tracking Platform.

Navigate to the dedicated section to start setting up your first SmartLink:

  • Offers > Smart Links > click +Create button

You'll be guided through a 3-step wizard:

1. General Settings​

smart link

  • Name: insert a name for the link.
  • Description: Add an optional note or identifier.
  • Tracking Domain: Select the domain that will be used for the Smart Link. If not selected, the default domain will be used.
  • Publisher Access and Visibility:
    • Public: Accessible to all publishers.
    • Private: Only visible to publishers who have access to the associated offers.
  • Activation Toggle: Enable/disable the Smart Link without deleting it.
  • Tags: Optional metadata to organize or quickly search Smart Links later.

2. Redirect Strategy​

smart link offer order

Choose how traffic will be distributed among the selected offers:

  • Weight: Allocate traffic as a percentage per offer. Useful for traffic balancing and A/B testing.
  • Priority: Rank offers by priority. The system attempts to redirect to the top offer first, then the next one if conditions aren't met (e.g., cap reached, targeting filters, fraud rejection).
  • Click Select Offers to add multiple offers.
  • Click Next to continue to step 3.

Since Fraud Detection, Capping, and Targeting can be set for each Offer, the system may block the click without a redirect. To handle this, you can choose an Offer without traffic restrictions as a fallback.

Important: The fallback offer should have no restrictions to ensure a 100% redirect when needed. smartlink fallback

After Creation​

Once created, the Link can be distributed to publishers. Visibility rules (Public/Private) and offer access permissions will control who can actually use it. Stats can be tracked using the dedicated report.

General Usage & Best Practices​

A SmartLink is a multi-offer container URL. Instead of giving publishers multiple links for different offers, you provide a single dynamic link that routes traffic based on your chosen strategy.

Use Cases:

  • Auto-optimization across high-performing offers.
  • Fallback routing for fraud/cap rejections.
  • Centralized link for affiliates to push multiple offers with one URL.
  • Seasonal or campaign-specific clusters of offers.

Key Logic Notes:

  • Offers within the SmartLink must be compatible with the publisher's permissions (esp. for Private SmartLinks).
  • Redirection respects fraud rules, caps, geo/device targeting.
  • If no offer is eligible for a click and no fallback is set, the click is lost.
  • Smart Links are not replacements for precise targeting; they work best when all included offers can handle the same or similar traffic types.

Common pitfalls to avoid

IssueImpactFix
No fallback setLost trafficAlways assign a fallback offer with zero restrictions.
Wrong redirect strategySub-optimal performanceUse Weight when testing offers, Priority when you have a clear winner.
Private Smart Link with wrong offer permissionsPublishers see errorsVerify that publishers have access to all offers in the Smart Link.
  • Redirect Strategy: Start with Weight for testing, move to Priority for scaling.
  • Fallback: Always set one.
  • Visibility: Use Private unless you're offering a general Smart Link to all publishers.